Association Transformation

Attention economics: the bottleneck of human thought

February 27, 2022 Brewer Pratt Solutions & Consort Strategy Season 3 Episode 52
Association Transformation
Attention economics: the bottleneck of human thought
Show Notes

When he defined the concept of "attention economics" in 1971, Nobel Laureate Herbert A. Simon wrote that "...a wealth of information creates a poverty of attention...".  50 years later, and in a data-rich world, the overwhelming wealth of information available to us means a dearth of something else, i.e. the scarcity of whatever it is that information consumes - our attention. In this week's episode, and in the first of a series of conversations focused on attention economics, Elisa and Andrew define the concept and begin to explore how membership bodies need to understand, respond to, and flourish within the attention economy.