Salesforce recently published its 7th annual report on marketing within the global nonprofit environment. Over 8,200 marketing professional from more than 30 countries were surveyed on the shifts which have occurred in marketing strategies, priorities, and challenges during 2021. It makes insightful reading and this week Elisa and Andrew are joined by marketing specialists Lorraine Cox, CMktr and Stefan Bradham, CAE to explore recent changes and trends in content strategy, member engagement, data innovation, and digitisation.
You can download the report at https://www.salesforce.com/form/sfdo/ngo/state-of-marketing-2021/?d=7013y000002RBTVAA4&nc=7013y000002RBTQAA4&utm_medium=tp_email&utm_source=sfdo&utm_campaign=amer-npc-npo&utm_content=ebook-off1-nonprofit-hub-state-of-marketing-2021.
Mark Schafer's book Marketing Rebellion: the most human company wins can be ordered at https://www.amazon.co.uk/Marketing-Rebellion-Most-Human-Company/dp/0578419866/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1651606228&sr=8-1.