How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings.
Robbie's books are The Membership Economy and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.