Association Transformation

Membership Matters: tackling systemic challenges in recruitment and retention

April 23, 2023 Brewer Pratt Solutions & Elevated LLC Season 4 Episode 74
Association Transformation
Membership Matters: tackling systemic challenges in recruitment and retention
Show Notes

Is your association on the verge of a surge in participation? The king of association membership research, Tony Rossell, Senior VP of Marketing General Incorporated,  joins Association Transformation to discuss all things recruitment, retention, and member engagement! Without her trusty co-host, Elisa and Tony celebrate the power and potential of membership, affirming their shared belief that membership still works for associations! Check out episode 74 to learn more about ready, aim, fire strategies, and how to avoid analysis paralysis. Andrew – we missed you and the accent! 

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