Association Transformation kicks off the new year with a commitment to action! Join Andrew and Elisa as they welcome Jay Daughtry of Fonteva Protect to plead with associations to adapt and engage with their younger members differently than their core group. We chat breaking down silos and creating a sincere and inclusive environment. In 2024 just do one thing: listen to your members, shorten communication channels, and explore new technologies to connect with new demographics effectively. The group also touches on the significance of supporting industries and professions in workforce development and talent acquisition (engaging the next generation isn’t just about membership).