Rejoin hosts Andrew and Elisa for an insightful follow-up with Allison Marrero, Chief Brand Experience Officer at the American Society of Interior Designers, one year after overhauling their membership and engagement operations. Allison brings to Association Transformation her reflections on changes like revamped and expanded member categories, getting components onboard, and the pace of nonprofit decision-making. We go beyond the surface and explore the need to continually communicate ongoing transformations, and how to navigate change overall. Whether you work in associations, branding, change management, or another domain, don’t miss this candid insider perspective on facilitating a significant yet thoughtful evolution.