Association Transformation
The (not so new) need to know your audience
Have you ever been in a meeting with someone who is clearly giving you the same presentation they've given before to other audiences? There are some telltale signs: a generic set of benefits, little anticipation of objections, a lack of details that speak to your specific situation. Chances are that you tuned out somewhere along the way because you didn’t feel connected to what they were telling you. They weren’t talking to you but just a generalized "someone". Now think, what if your members view your association like that?
Connecting with your members is a key part of persuading, influencing, and supporting your members, but what does it mean in practice? Nona Phinn, President & Chief Messaging Officer at THuS Marketing + Branding Services joins Elisa and Andrew to discuss the (not so new) need to know, prioritise, and target your audience.
Have you ever been in a meeting with someone who is clearly giving you the same presentation they've given before to other audiences? There are some telltale signs: a generic set of benefits, little anticipation of objections, a lack of details that speak to your specific situation. Chances are that you tuned out somewhere along the way because you didn’t feel connected to what they were telling you. They weren’t talking to you but just a generalized "someone". Now think, what if your members view your association like that?
Connecting with your members is a key part of persuading, influencing, and supporting your members, but what does it mean in practice? Nona Phinn, President & Chief Messaging Officer at THuS Marketing + Branding Services joins Elisa and Andrew to discuss the (not so new) need to know, prioritise, and target your audience.