Association Transformation
Welcome to Association Transformation, a transatlantic conversation advancing the impact and evolution of non-profit organizations. We're always seeking diversity of thought and new examples of innovation in action. That and a commitment to mission driven organizations spurred this collaboration between the teams at Brewer Pratt Solutions and Elevated. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association community. Between us we’ve been there, done it, got the t-shirt: membership, mergers, boards and leadership, advocacy, and education - nothing is off limits. Any subject that effects non-profits, their survival or their success is up for discussion.
Association Transformation
The State of Nonprofit Marketing
Salesforce recently published its 7th annual report on marketing within the global nonprofit environment. Over 8,200 marketing professional from more than 30 countries were surveyed on the shifts which have occurred in marketing strategies, priorities, and challenges during 2021. It makes insightful reading and this week Elisa and Andrew are joined by marketing specialists Lorraine Cox, CMktr and Stefan Bradham, CAE to explore recent changes and trends in content strategy, member engagement, data innovation, and digitisation.
You can download the report at https://www.salesforce.com/form/sfdo/ngo/state-of-marketing-2021/?d=7013y000002RBTVAA4&nc=7013y000002RBTQAA4&utm_medium=tp_email&utm_source=sfdo&utm_campaign=amer-npc-npo&utm_content=ebook-off1-nonprofit-hub-state-of-marketing-2021.
Mark Schafer's book Marketing Rebellion: the most human company wins can be ordered at https://www.amazon.co.uk/Marketing-Rebellion-Most-Human-Company/dp/0578419866/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1651606228&sr=8-1.