Association Transformation
Welcome to Association Transformation, a transatlantic conversation advancing the impact and evolution of non-profit organizations. We're always seeking diversity of thought and new examples of innovation in action. That and a commitment to mission driven organizations spurred this collaboration between the teams at Brewer Pratt Solutions and Elevated. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association community. Between us we’ve been there, done it, got the t-shirt: membership, mergers, boards and leadership, advocacy, and education - nothing is off limits. Any subject that effects non-profits, their survival or their success is up for discussion.
Association Transformation
Subscription pricing in association membership
How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings.
Robbie's books are The Membership Economy and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.