Association Transformation
Welcome to Association Transformation, a transatlantic conversation advancing the impact and evolution of non-profit organizations. We're always seeking diversity of thought and new examples of innovation in action. That and a commitment to mission driven organizations spurred this collaboration between the teams at Brewer Pratt Solutions and Elevated. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association community. Between us we’ve been there, done it, got the t-shirt: membership, mergers, boards and leadership, advocacy, and education - nothing is off limits. Any subject that effects non-profits, their survival or their success is up for discussion.
Association Transformation
Back to Basics: What Really Builds Membership
Welcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment.
From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what truly drives membership in today’s ever-evolving landscape.
➡️ Whether you lead engagement, manage membership, or support strategy, this conversation is a must-listen for anyone looking to strengthen their association’s core.
🎙️ Tune in now here or on your favorite podcast platform and read Jane’s article Back to Basics: How Associations Can Strengthen Membership in Uncertain Times.